Today, branding has become more economical and fuss free and is not limited to big businesses only. A good brand does require a little bit of effort, money and time but it’s not what you can call impossibility for small business to achieve now.What does branding mean; what comes to your mind when you hear about Addidas, or Channel or IBM? Whatever images, personal experiences or thoughts you associate with each of them, is what is called as a brand. A brand is actually, the logo, message, design or character of your product or service, that differentiates it from the others in the market.According to experts, it is vital for small businesses to brand themselves. Your logo and other marketing materials, has a great impact on your company’s profits. The reasons are numerous;The logo, usually a starting point for a brand, symbolizes your commitment, professionalism and strength. It standardizes your business. An attractive business package, consisting of logo, brochures, graphics, and other business materials leaves a lasting impression on clients. Remember, choose color scheme, design, feel and over all look of your logo, carefully and be consistent about it.A brand needs a personality; a unique logo is more than just an image especially for small businesses. It is the key to your recognition. For instance “South hall country side printing press” is a long, boring and lame company name, instead CSPP or a smart logo made out of this, would definitely make a whole lot of difference. You see, branding your business makes people feel you have been around for some time. It makes you stand out and look bigger than the others.Brand characterization, usage of appropriate colors and graphical designs in all the marketing materials echoes your thoughts, objectives and over all, your reputation. Adding to this a tagline or message is as important as a logo. Brands should be presented with an attractive yet meaningful message. It doesn’t need to be complicated. McDonald’s tagline “I’m lovin’ it” is really what you and I both love.Your brand actually serves as a promise. When people consider your brand, they are expecting the fulfillment of this promise. Your brand is actually the reflection of who you are and what your aim is. It’s not about competition, or attracting a huge market of clients, rather it’s the way to make people believe in what you provide, as the key to their problems. It’s about building trust. What matters is not the number of people buying a product or service, but the number of times a single person prefers it again. Think like this, you have a business; say you had 2000 visitors per day, good! Right? Yes, it is progress but success would be when at least 1000 or more of these same people visit you again.So what would make all those people come back to you?; A satisfying and positive experience. When people have had a good experience while exploring or using your product/service, it’s likely they will get hold of it again. So gain their confidence. Once you have achieved this, rest assure that your future extensions of the business will have a warm welcome. Look at Maybelline for example, every now and then it comes up with the same kind of face foundation only in a new style, but still gets an enormous response. Well, that’s what is called trust. People feel confident that whatever the brand Maybelline presents, must be good.And how do you achieve this trust?; By clearly understanding the requirements and wishes of your clients. You should have an emotional link with them. A great logo, attractive designs and an encouraging message is all what is needed to validate your reliability and gain customer loyalty. So go on and give your business an IDENTITY.Happy Branding!!
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